Campaign Media Content Analysis 2009

Campaign Media Content Analysis 2009

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ZA5306 Version 1.2.0Campaign Media Content Analysis 2009, TV
ZA5307 Version 1.0.0Campaign Media Content Analysis 2009, Print Media
Concept and goalThe Election Campaign Media Content Analysis 2009 is a quantitative media content analysis of the most important German mass media. Both television and print media were taken into account. The media content analysis allows an analysis of the interplay between media coverage and voter perceptions during the election campaign.
ContentTopic structure of election campaign reporting, presence and reporting on political actors, evaluation of political actors, coalition statements
Date of collectionTV: 28.06.2009 – 26.09.2009
Print Media: 28.06.2009 – 26.09.2009
Linkage with other GLES studiesRolling Cross-Section 2009
Short-term Campaign Panel 2009
MethodologyQuantitative media content analysis
MediaTV: Tagesschau (ARD), Heute (ZDF), RTL aktuell (RTL), Sat.1 Nachrichten (Sat.1)
Print media: Bild Zeitung, Die Welt, Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung, Frankfurter Rundschau, die tageszeitung
Number of unitsTV: 1,395 news stories
Print media: 2,323 articles