Campaign Media Content Analysis 2009
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| ZA5306 Version 1.2.0 | Campaign Media Content Analysis 2009, TV |
| ZA5307 Version 1.0.0 | Campaign Media Content Analysis 2009, Print Media |
| Concept and goal | The Election Campaign Media Content Analysis 2009 is a quantitative media content analysis of the most important German mass media. Both television and print media were taken into account. The media content analysis allows an analysis of the interplay between media coverage and voter perceptions during the election campaign. |
| Content | Topic structure of election campaign reporting, presence and reporting on political actors, evaluation of political actors, coalition statements |
| Date of collection | TV: 28.06.2009 – 26.09.2009 Print Media: 28.06.2009 – 26.09.2009 |
| Linkage with other GLES studies | Rolling Cross-Section 2009 Short-term Campaign Panel 2009 |
| Methodology | Quantitative media content analysis |
| Media | TV: Tagesschau (ARD), Heute (ZDF), RTL aktuell (RTL), Sat.1 Nachrichten (Sat.1) Print media: Bild Zeitung, Die Welt, Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung, Frankfurter Rundschau, die tageszeitung |
| Number of units | TV: 1,395 news stories Print media: 2,323 articles |