TV Debate Analysis 2009

TV Debate Analysis 2009

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ZA5309 Version 2.0.0Survey
ZA5310 Version 1.1.0Real-Time-Response Data
ZA5311 Version 1.0.0Content Analysis TV-Debate
ZA5312 Version 1.0.0Content Analysis Newspapers (Articles)
ZA5313 Version 1.0.0Content Analysis Regional Newspapers (Statements Chancellor Candidates)
ZA5314 Version 1.0.0Content Analysis Regional Newspapers (Statements TV Debate)
ZA5315 Version 1.0.0Content Analysis Special Broadcast (Statements Chancellor Candidates)
ZA5316 Version 1.0.0Content Analysis Special Broadcast (Statements TV Debate)
Concept and goalThe TV Debate Analysis includes a survey before and after the 2009 TV debate as well as surveys a few days after the debate and immediately after the federal election (ZA5309). The study aims to investigate the existence and permanence of debate effects on political attitudes and voting behaviour.
Using a voting machine, the experimental groups were able to express their views directly during the debate. Thus, the immediate reactions to the course of the debate could be measured (ZA5310).
This experimental design was complemented by a content analysis of the debate. The focus was on reporting on the TV Debate (ZA5312-ZA5316) and on the TV Debate itself (ZA5311).
ContentSociodemography, predispositions, political involvement, attitudes towards candidates, motive of the reception of the TV debate, emotions, frequency of reception of political news, evaluation of the performance of the candidates in the TV debate, reception of media coverage of the TV debate
Date of collectionSurvey, waves 1 and 2:13.09.2009
Survey, wave 3:18.09.2009 – 27.09.2009
Survey, wave 4:27.09.2009 – 12.10.2009
Content Analysis TV Debate:13.09.2009
Content Analysis Special Broadcast:13.09.2009
Content Analysis Regional Newspapers:31.08.2009 – 19.09.2009
Real-Time-Response Data:13.09.2009
Mode of collectionSelf-administered questionnaire: paper (last two waves by mail)
Target populationPersons who were eligible to vote in the 2009 federal election
Sampling procedureThe self-recruited participants were selected on the basis of quota sampling (gender, age, education, political interest, party identification); random distribution among six experimental groups and one control group
Number of unitsWave 1: N = 449 (incl. control group N = 51)
Wave 2:N = 434 (incl. control group N = 51)
Wave 3:N = 428 (incl. control group N = 50)
Wave 4: N = 431 (incl. control group N = 51)